This week, BOOM! Studios tweeted that the mini-series Once And Future by Kieran Gillen, Dan Mora, and Tamra Bonvillain is being upgraded to an ongoing series due to support from retailers and fans.
What’s revolutionary about Once And Future is that BOOM! actually put time into advertising the comic as opposed to just leaving it up to the creators to occasionally tweet about it.
BOOM! partnered with ComicHub, a tool which allows comic stores to take orders from customers, to utilize targeted emails and in-app ads to push Once And Future in an attempt to get customers into stores.
Who knew using marketing tools to market a comic book would be successful?
Once And Future sees a villain from Arthurian myth return to the world in the modern day, bringing a retired monster hunter and her grandson together as the only two people who can save the day and Earth.
Once And Future #1 released August 14. But if you didn’t get your greasy hands on a copy, don’t worry, BOOM! has your back.
The second printing of Once And Future #1 with a cover by Mora is set to release August 28.
But wait, there’s more. The third printing of Once And Future #1 with a cover by Mora is set to release September 4.
But wait, there’s even more. The fourth printing of Once And Future #1 with a cover by Jakub Rebelka is set to release September 11.
But wait, there’s even even more. The fifth printing of Once And Future #1 with a cover by Khary Randolph is set to release September 18.
When does Once And Future #2 come out, you ask? I don’t know. BOOM! doesn’t mention it in the press release. It’s all about those number ones.