Unless you happen to live on North Sentinel Island, you’re familar with Garfield, the orange cat who loves lasagna and hates Mondays, which is exactly what Viacom is hoping for. The multinational mass media conglomerate company has purchased Paws Inc., the company which holds rights to Garfield.
Created by Jim Davis in 1978, the comic strip Garfield is syndicated in about 2,580 newspapers. Merchandise earns between $750 million to $1 billion annually, so while the amount Viacom paid was undisclosed, expect it to be quite high.
The strip has spawned several animated television specials, two animated television series, two theatrical feature-length live-action/CGI animated films, and three fully CGI animated direct-to-video movies. Though the best thing to come out of Garfield is the webcomic Garfield Minus Garfield.
Nickelodeon is currently working on a new Garfield animated series.