Time Cops: Investigating Rob Liefeld’s G.I. Joe Toy Claims

Time Cops is filmed on location, with the men and women of comic books. All suspects are guilty until proven extra guilty, in a court of the internet.

Earlier this week, it was announced that Rob “The Rob” Liefeld would be writing and drawing a G.I. Joe series for IDW Publishing. He only needed two words to describe the opportunity: “Two words: ‘bucket list.'” He then added a third: “One more word: ‘icon.'”

In the press release, The Rob talked about his personal connection to the series:

My parents drove me all over the county to get me G.I. JOE action figures as a kid. These were my first and most favorite toys. 

Time Cops are here to dig deeper into The Rob’s statement and verify the timeline.


The Rob was born October 3, 1967, while the original G.I. Joe toys were released on February 2, 1964. The original lineup consisted of four figures, one for each branch of the military, standing at 12 inches tall. It’s unlikely that The Rob needed his parents to drive him around the county looking for four figures.

That brings us to the relaunch of G.I Joe as G.I. Joe: A Real American Hero in 1982. The figures shrunk from 12 inches to 3.75 inches. The Rob’s favorite G.I. Joe Snake Eyes wasn’t introduced until this year either, so this gives credence to The Rob referring to these figures as his first and most favorite toys.

1983 to 1985 are considered the golden years of G.I. Joe: A Real American Hero. During this time, The Rob would be 16 to 18. Can you imagine an 18 year old The Rob being driven around by his parents to purchase the USS Flagg playset, an aircraft carrier that measured 7.5 feet long? We can.

If The Rob wasn’t allowed toys until he turned 15, it would explain his perpetual childhood-like nature.

Does Rob Liefeld’s timeline match up? We’re not here to draw conclusions, just layout the facts. It’s up for you, dear reader, to decide. But, gun to my head, I’d say this story is as likely as Liefeld’s Brigade Kickstarter coming out.

Stay tuned for the next episode of Time Cops. Same Time Cops Time. Same Time Cops Channel.

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