DC Comics Rolling Zoom, Ink, And Black Label Into One Publishing Brand; Vertigo Closed

It’s been rumored some time now that DC Comics would be shuttering Vertigo and now it’s official. In fact, DC is also rebranding both DC Zoom and DC Ink, which only launched this year.

Instead of imprints, DC comics will have age rating labels.

  • DC Kids will focus on readers ages 8-12 and offer content created specifically for the middle-grade reader
  • DC, focusing on ages 13+, will primarily be the current DC universe of characters
  • DC Black Label will focus on content appropriate for readers 17 and older

The move to consolidate the line will start in 2020.

“We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material,” said DC Publisher Dan DiDio. “That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.”

Not referenced were other imprints including Wildstorm and Young Animal. Also not mentioned are how reprints of classic Vertigo will be branded.

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