Ahead of the release of Captain Marvel, Rotten Tomatoes has removed the option to give movies a negative interest rating before a film’s release. Captain Marvel’s “want-to-see” rating was recently a record low for a Marvel film, after a negative rating campaign.
As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.)
Rotten Tomatoes has also removed the comment function on movies that haven’t been released yet.
What else are we doing? We are disabling the comment function prior to a movie’s release date. Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.
Both moves are to ensure that a negative campaign against a film in order to make the film look bad before a release can’t take place.
Captain Marvel is set to release March 8, 2019.